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$10 Billion in Two Minutes: Startups Race to Own India’s Micro-Drama Craze

Masum Ali Published Jun 23, 2025, 08:13 PM Updated Sep 17, 2026, 03:10 AM

If you’ve noticed your friends glued to their phones, catching a quick story between meetings or on the metro, you’re not alone. India’s entertainment world is in the middle of a micro-drama explosion—think high-stakes stories that wrap up in just a couple of minutes. And...