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Before You Click to Cart, Create the Spark: Priyanka Gill’s Take on Startup Demand

Masum Ali Published May 03, 2025, 01:45 AM Updated Sep 17, 2026, 12:42 PM

Startups must develop their own brand affinity and demand generation before relying on online marketplaces, Coluxe founder and CEO Priyanka Gill says. During a recent panel discussion, Gill emphasized again that players like Amazon and Swiggy Instamart are great at order delivery but c...