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From Runway to Riches: India’s First Fashion Investment Reality Show Revolutionizes Startup Funding

Swarnadwip Nath Published Nov 02, 2025, 11:06 PM Updated Sep 16, 2026, 11:54 AM

India’s inaugural fashion investment reality show, "Pitch to Get Rich," launched on JioHotstar, is revolutionizing the fashion startup ecosystem by combining Bollywood glamour with serious business opportunities. With ₹40 crore in investment funding and celebrity judges mentoring emerging entrepreneurs, the platform nurtures Indian fashion innovation and entrepreneurship.

India has taken a groundbreaking step in the startup ecosystem by launching its first fashion investment reality show, "Pitch to Get Rich," available on JioHotstar. Conceived by Sanjay Nigam, Founder of the Fashion Entrepreneur Fund (FEF), the show bridges the typically separate worlds of Bollywood entertainment and fashion entrepreneurship, creating a unique, high-impact platform for emerging fashion brands.

The series features fourteen selected fashion founders who compete to win a part of the ₹40 crore investment pool. More than just funding, they receive mentorship from a panel featuring Bollywood stars and industry leaders including Karan Johar, Akshay Kumar, Manish Malhotra, and Malaika Arora alongside business magnates like Naveen Jindal and Dhruv Sharma. This fusion of celebrity appeal with rigorous business evaluation aims to make fashion startups scalable and successful on a national and global stage.

Sanjay Nigam’s vision was to fill a gap in India’s startup and entertainment ecosystem, where fashion entrepreneurs typically struggle to gain visibility and capital. By integrating entertaining elements with hard business, "Pitch to Get Rich" offers emerging talents an unprecedented opportunity to pitch their ideas to serious investors while captivating a broad audience.

The show emphasizes nurturing sustainable, homegrown fashion brands, aligning with the Make in India initiative. Beyond the glamour is a serious business ethos, encouraging entrepreneurs to focus on market research, customer loyalty, and sustainable growth. The creative storytelling combined with business acumen educates and inspires aspiring founders to move from passion-driven to commercially viable ventures.

Key highlights include:

India’s first fashion investment reality show with an investment pool of ₹40 crore.
Streaming exclusively on JioHotstar, blending entertainment with entrepreneurship.
Judges and mentors comprise Bollywood celebrities and renowned business leaders.
Showcasing 14 emerging fashion startups competing for funding and mentorship.
Focus on sustainable, homegrown brands supporting the Make in India initiative.
Created by Sanjay Nigam and produced in partnership with Dharmatic Entertainment.
Aims to transform the fashion startup landscape, making it investor-friendly.
Promotes scalability through expert guidance and real-world business challenges.
Highlights the importance of combining creativity with rigorous market strategies.

"Pitch to Get Rich" marks a paradigm shift in how fashion entrepreneurship is nurtured and celebrated in India, leveraging the power of OTT media to empower young founders and elevate Indian fashion on the global stage.

Sources: Adgully, Economic Times, JioHotstar, News18, Yahoo Finance, Mediabrief, Rashtratimes

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