Navigating Delhi’s Markets Made Easy: Assistants Guide, Carry, and Queue While You Choose

The service targets busy professionals, elderly shoppers, solo travellers and even influencers or brides to be navigating crowded markets. From Sarojini Nagar and Lajpat Nagar to Chandni Chowk and local malls, the idea blends old school “munshi or helper” culture with app era convenience and transparent hourly pricing.

How The Service Works

Customers can book a shopping assistant for a minimum slot (say 2–3 hours), specifying the market, date and approximate time. Once assigned, the assistant meets the user at the chosen entry point, helps manage multiple bags, holds place in queues, fetches items from other counters and, where required, helps negotiate, navigate lanes and keep an eye on belongings.

In some cases, the startup also offers add ons like helping users hop between metro stations and markets, identifying popular shops in a given budget bracket and ensuring someone is always guarding bags while the customer tries outfits or checks multiple stores. Payment is typically clocked by the hour, with app based billing and ratings for the assistant.

Smart Shopper Insights

• Hourly fee of around ₹149 makes it cheaper than hiring a full time porter or driver for the day
• Target users include working women, elderly citizens, tourists and heavy duty festive shoppers
• Assistants handle physical load, queueing and navigation so buyers can focus on selection
• Model taps into demand for hyperlocal, human help in dense, discount heavy markets
• Potential expansion into festival seasons, wedding shopping packages and tourist itineraries

Sources: NDTV Lifestyle, Economic Times