In a landmark deal shaking up India’s booming pet care industry, global food giant Nestlé S.A. has acquired a minority stake in Drools Pet Food Private Limited, the country’s first home-grown pet food unicorn. The investment marks Nestlé’s strategic entry into Indi...
In a landmark deal shaking up India’s booming pet care industry, global food giant Nestlé S.A. has acquired a minority stake in Drools Pet Food Private Limited, the country’s first home-grown pet food unicorn. The investment marks Nestlé’s strategic entry into India’s fast-growing pet food market, where Drools is already a dominant force.
Key Highlights:
Drools’ Meteoric Rise: Founded in 2010, Drools has rapidly scaled to over 40,000 retail outlets across India and exports to 22 countries. The company operates six advanced manufacturing plants and boasts a vast 1.6 million sq. ft. warehousing network, powered by a team of 3,400 employees.
Unicorn Status: With this deal, Drools cements its status as India’s first pet food unicorn—a rare feat in the sector—following a $60 million investment from L Catterton in 2023.
Operational Independence: Despite Nestlé’s investment, Drools will continue to operate independently, ensuring its agility and innovation remain intact.
Growth Fuel: The capital infusion will boost Drools’ R&D, strengthen distribution, and accelerate global expansion, reinforcing its leadership in science-backed pet nutrition.
Market Momentum: The Indian pet care market is expected to grow at 20% annually, reaching $1.2 billion by 2028, with Drools positioned at the forefront thanks to its diverse portfolio of 650+ products, including high-protein, prescription, and value-for-money diets.
Industry Validation: Nestlé’s entry is seen as a major vote of confidence in India’s pet care sector, signaling more global attention and investment ahead.
Sources: Economic Times, Entrepreneur India, CNBC-TV18