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PharmEasy Co-Founders Pivot to Home Upgrades, Bag $120 Million Valuation

Masum Ali Published Jun 24, 2025, 08:51 AM Updated Sep 16, 2026, 07:26 AM

The team behind PharmEasy is back with a brand new venture—this time, they’re aiming to shake up the home improvement market. Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have launched All Home, a platform that wants to make it easier for people to find quality products for everything from kitchens to lighting. The startup has already caught the attention of investors, raising a fresh round of funding that values the company at over $120 million.

What is All Home?

All Home is based in Mumbai and acts as a marketplace for home improvement brands. Whether you’re looking for furniture, wardrobes, lighting, or hardware, the platform brings it all together in one place. The idea is to help both consumers and professionals find trusted brands and products more easily.

How does it work?

All Home partners with established, profitable brands and helps them with technology, design, and distribution. They also invest in these brands and offer support with analytics and operations.

Early traction:

The company has been quietly building for six months and says it’s already profitable and growing. You’ll find brands like Colour Coats, House of W, and Fiamarc on the platform, with more to come.

Funding details:

All Home’s first funding round brought in about $20 million, led by Bessemer Venture Partners, with backing from big names like Siddharth Shah (PharmEasy), Motilal Oswal’s Niket and Shalibhadra Shah, and others.

Who’s doing what?

Sheth is handling operations, Shah is in charge of brand, finance, and compliance, and Dedhia is leading technology. All three recently stepped back from their day-to-day roles at PharmEasy to focus on this new project.

Why now?

India’s home improvement market is worth an estimated $60 billion, but it’s still very scattered and unorganized. The All Home founders believe there’s a huge opportunity to bring more trust, quality, and transparency to the space.

In short, All Home is looking to do for home and living what PharmEasy did for healthcare—make it simpler, more reliable, and accessible for everyone.

Source: Entrackr, Entrepreneur India, Outlook Business, Indian Startup News, VCCircle

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