Premiumisation To Drive Marico’s Growth Momentum

Marico Ltd has posted its strongest performance in years, driven by premiumisation and rural recovery. Gupta highlighted that large consumer goods companies like Marico are better positioned than smaller rivals to navigate volatility, thanks to superior supply chains and balance sheets.  

Premiumisation Strategy  

Marico is focusing on expanding premium personal care and health food portfolios. Brands like Saffola, Beardo, and Just Herbs are being scaled up to capture evolving consumer preferences. Premiumisation not only boosts margins but also strengthens brand loyalty.  

Financial Performance  

• India business volumes rose 8% in FY26, the highest in seven years.  
• Consolidated revenue grew 26% to ₹13,611 crore.  
• Net profit stood at ₹1,762 crore, up 8% year-on-year.  
• Q4 FY26 revenue rose 22% to ₹3,333 crore, with net profit at ₹391 crore.  

Market Positioning  

Gupta noted that larger incumbents are gaining share as smaller digital-native brands struggle to scale beyond ₹500 crore due to weak distribution. Marico’s strong presence in general trade and rural markets gives it a competitive edge.  

Input Cost Management  

Copra, which accounts for half of Marico’s input costs, corrected 30–35%, offsetting crude-linked pressures. The company has already taken marginal price increases and remains prepared for higher input costs.  

Key Highlights  

• Premiumisation to sustain growth momentum  
• India business volumes up 8% in FY26  
• Consolidated revenue rose 26% to ₹13,611 crore  
• Net profit grew 8% to ₹1,762 crore  
• Copra correction eased input cost pressures  
• Marico leveraging distribution strength over smaller rivals  

Sources: Economic Times, Business Standard, Marico Corporate Presentation