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Saiyaara’s Silent Storm: How YRF’s No-Promotion Strategy Turned Ahaan Panday and Aneet Padda into Overnight Stars

Swarnadwip Nath Published Aug 03, 2025, 12:01 AM Updated Sep 17, 2026, 07:33 PM

In a bold departure from Bollywood’s traditional marketing playbook, Yash Raj Films (YRF) has stunned the industry with the runaway success of Saiyaara—a romantic drama starring debutants Ahaan Panday and Aneet Padda. Released on July 18, the film has crossed ₹400 crore globally withi...