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Sirona Founders Reclaim Brand from Good Glamm Group in Rare Buyback

Masum Ali Published Apr 02, 2026, 02:21 PM Updated Sep 16, 2026, 01:35 PM

In a rare turn of events, Deep and Mohit Bajaj, promoters of women hygiene brand Sirona, have re-acquired their company from the Good Glamm Group. The deal, which is worth around ₹150-180 crore, will help the Good Glamm Group settle its debt. Sirona had PeeBuddy, period cramp patches using he...