Snack Smarter: Eat Better Co Secures ₹17 Crore in Pre-Series A Funding

Eat Better Co, a Jaipur-based snacking startup, has successfully raised ₹17 crore in a pre-Series A funding round. The round was co-led by Prath Ventures and Spring Marketing Capital, with participation from existing investors. This milestone follows the company's appearance on Shark Tank India, where it secured a deal at a ₹100-crore valuation from Namita Thapar.  

Founded in 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, Eat Better Co has carved a niche in the healthy snacking market. The brand specializes in producing sweets, namkeens, and seed mixes using real, home-style ingredients. With over 2 lakh monthly orders across platforms like Swiggy Instamart, Zepto, and Blinkit, the company has become a favorite among health-conscious consumers.  

The fresh funds will be utilized to expand the product line and strengthen the brand's presence in the quick-commerce space. By leveraging its innovative approach, Eat Better Co aims to modernize traditional Indian snacks with contemporary flavors and nutritional improvements, catering to the evolving preferences of its customers.  

This funding round underscores the growing demand for healthier snacking options and highlights Eat Better Co's commitment to delivering quality and trust to its consumers.  

Sources: India Retailing, Entrackr, Economic Times Retail.