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U.S. Holiday E‑Commerce Surges: Adobe Reports Record Thanksgiving-to-Cyber Monday Momentum

Swarnadwip Nath Published Apr 02, 2026, 03:28 PM Updated Sep 16, 2026, 03:55 PM

U.S. consumers are set to spend a record $14.2 billion online on Cyber Monday and $11.7 billion on Black Friday, both showing strong year-on-year growth. Thanksgiving spending reached $6.4 billion, marking a robust start to the holiday shopping season. Adobe Analytics reports that generative AI, mobile shopping, and buy-now-pay-later services are driving the surge in digital sales.